THE MERC

Family Portrait

Elmer and Mary Smith are our Great Grandparents. They raised our grandmother, Marilyn, in a small gold mining town on the edge of the Sawtooth Mountains in Southern Idaho. It’s a heritage that inspires us. It evokes images of family huddled around a wood fire, of young men and women on horseback through open fields, of community gatherings at the local “Hub”, dancing and imbibing and shaking off the dirt of a long day. It’s the true American spirit that is currently in a resurgence. We are tiring of a consumer culture based on disposable products. There is a shift in our country back to quality goods, crafted by hand, slow and thoughtful and beautiful... and we feel it.

E. Smith Mercantile was born out of a desire to create a space that, more than anything feeds its community and fosters the creative growth that comes from establishing this ‘tribe’ connection.

The concept for the space mimics one of the original establishments from E. Smith's small town of Atlanta, Idaho. Half of the space offered a mercantile for the town; dry goods with everything from American made denim and leather gloves to bulk teas, coffee and candy. The other half served as a meeting place, a bar where the people could come together and share stories, build relationships, and forget their cares. The front of our shop is our mercantile portion with a carefully curated offering of home goods, high quality basic apparel, gift items and antiques.